About us

35 years of experience to serve you more

Our Beginning

From our humble beginnings along New Bridge Road, Hup Heng started its business in 1977. We have successfully grown and developed as a "Second-Generation" Supplier and Wholesaler of fresh vegetables and fruits. Our products are imported from Asian countries like Indonesia, Malaysia, Thailand, China and Vietnam, and other countries such as Australia and New Zealand.

Hup Heng is a leading supplier of fresh produce to greengrocers, restaurant chains, hotels, caterers and more. Our comprehensive quality fresh produce includes Chinese Choisim, Kailan, Cabbages, Spinach, Broccoli, Cauliflower, Asparagus, French Bean (Baby), Celery, Lettuce, Mushrooms and others. From importing the produce, packing them, to storing and transporting them, we make sure that we stick to international standards. Our commitment to our customers remains the same: we supply fresh produce that meet all food safety standards of International authorities and organizations.


Our mission is to satisfy and exceed our customer's expectations by continuously supplying safe and high quality produce, and becoming a reliable and strong business partner to small-and- medium-sized enterprises. We will accomplish this mission by providing excellent customer service and finding the best quality of produce that we can offer anytime, anywhere.